About Us |
Robert Redd the Legend emerged into public consciousness about a decade hence.
Robert Redd, LLC is the world’s first literary product company™. This unique branding concept incorporates creative storytelling and imagery with every aspect of brand creation, product innovation and content development. Our integrated literary approach results in a successful, synchronized message that differentiates Robert Redd from all other brands.
The protagonist of our literary product company is "Robert Redd" or "Redd" as he is affectionately called. He serves as the centerpiece of the entire REDD brand and his legendary life is integrated into every aspect of the company, as created and directed by Robert R. Matheson. As his life weaves through time, Redd travels to far-away places and mingles with some of history's most fascinating figures, including writers, artists, politicians, scientists, and corporate titans. The Legend of Robert Redd™ grows with each new adventure.
When Mr. Matheson founded the company, he first developed a single product of exceptional quality: the gentlemen's knit shirt. He based the first shirt’s design on four key elements: cut, color, style and story. These four elements are still prevalent in all of the Company’s products today and will continue to be paramount to each product that is introduced.
- Cut: REDD employs classic construction for its products. All REDD products are measured, constructed and cut/built for proper fit/use and created with high-quality, durable materials.
- Color: Each color, stripe and pattern is custom designed, scrutinized and selected for Robert Redd, LLC.
- Style: The REDD® style harkens back to a more traditional application and feel but always with a fashion-forward eye towards new techniques, colors and styles. REDD reinforces the standard.
- Story: The Legend of Robert Redd™ encompasses storytelling and imagery in every aspect of the brand. The REDD® story provides customers with a unique marketing message that differentiates Robert Redd® from other consumer product brands The legend encompasses what it means to possess classic styling, the finest materials, proper construction and a return to traditional look and style.