Robert Redd, LLC has come a long way since our early days.

I first conceived of Robert Redd^®, the Concept, Brand and Products offering while renting a summer cottage in the dead of winter in Newport, Rhode Island; about four months after 9-11. At that time I was selling software/global partnerships and working for a company that sold a platform that didn’t work so well.

In the preceding years, I had co-founded an educational software company and I just knew that I wanted to do something else (again). I had already created Earlyman, my consulting firm that specialized in branding and marketing, but it was very important to me to create a business out of something tangible.

Initially, I wasn’t sure what that idea would be, but I knew I wanted to stop focusing on revenue models that were based solely on advertising and sponsorships. Additionally, I recognized that if I really wanted to do well financially, I would have to sell something of quality that worked and worked well. Hence the desire to find the finest materials on the planet!

Most importantly, I decided that then and there if I were to use the finest materials, I would also have to come up with a compelling story for this product, whatever it would be. Everyone knows that a good story is the oldest form of entertainment on the planet. So I set out to couple the two in the most memorable way.

The Legend of Robert Redd™ was naturally the most effective delivery mechanism for future products that I would create and sell. Once the foundation for the Robert Redd brand was established I set out to compliment it with ideal products.

Naturally, I contemplated all kinds of tangible products. From electronics, to building materials, to writing, international shipping, to apparel…I am a clotheshorse and it seemed like a good idea at the time, so I investigated apparel more deeply.

I would learn that one of the finest and most superior quality materials available for producing apparel was Peruvian Pima Cotton. Coupling that material with my unique idea for branding, marketing, packaging and positioning would produce a unique product, but what product?

I started with gentlemen’s knit shirts: The Charles and The Murdoch. I knew if I could produce the first styles and successfully brand it with the Robert Redd name, I would have a winner.

And we do!

Thanks to our wonderful customers, partners, employees and supporters Robert Redd’s legend continues to grow!

In the next post I will shed some light on how the Legend of Robert Redd comes to life and how the story unfolds. Until then, we hope that you will follow us and share your thoughts with us as we trudge the road to happy destiny. Please enjoy, as we share our experience, strength and hope with you!

Here’s to you with future adventures in mind . . .

RRM

Robert R. Matheson