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Robert Redd, LLC has come a long way since our early days.
I first conceived of Robert Redd®, the Concept, Brand and Products offering while renting a summer cottage in the dead of winter in Newport, Rhode Island; about four months after 9-11. At that time I was selling software/global partnerships and working for a company that sold a platform that didn’t work so well.
In the preceding years, I had co-founded an educational software company and I just knew that I wanted to do something else (again). I had already created Earlyman, my consulting firm that specialized in branding and marketing, but it was very important to me to create a business out of something tangible.
Initially, I wasn’t sure what that idea would be, but I knew I wanted to stop focusing on revenue models that were based solely on advertising and sponsorships. Additionally, I recognized that if I really wanted to do well financially, I would have to sell something of quality that worked and worked well. Hence the desire to find the finest materials on the planet!
Most importantly, I decided that then and there if I were to use the finest materials, I would also have to come up with a compelling story for this product, whatever it would be. Everyone knows that a good story is the oldest form of entertainment on the planet. So I set out to couple the two in the most memorable way.
The Legend of Robert Redd™ was naturally the most effective delivery mechanism for future products that I would create and sell. Once the foundation for the Robert Redd brand was established I set out to compliment it with ideal products.
Naturally, I contemplated all kinds of tangible products. From electronics, to building materials, to writing, international shipping, to apparel…I am a clotheshorse and it seemed like a good idea at the time, so I investigated apparel more deeply.
I would learn that one of the finest and most superior quality materials available for producing apparel was Peruvian Pima Cotton. Coupling that material with my unique idea for branding, marketing, packaging and positioning would produce a unique product, but what product?
I started with gentlemen’s knit shirts: The Charles and The Murdoch. I knew if I could produce the first styles and successfully brand it with the Robert Redd name, I would have a winner.
And we do!
Thanks to our wonderful customers, partners, employees and supporters Robert Redd’s legend continues to grow!
In the next post I will shed some light on how the Legend of Robert Redd comes to life and how the story unfolds. Until then, we hope that you will follow us and share your thoughts with us as we trudge the road to happy destiny. Please enjoy, as we share our experience, strength and hope with you!
Here’s to you with future adventures in mind . . .
RRM
Robert R. Matheson
Founder and CEO |
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Tags: Robert, Robert Redd, Robert Matheson, REDD, Murdoch, Charles, Legend, Software, Advertising, Marketing, Sales |
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Categories: The Legend of Robert Redd, Styles, Fits, Of Interest, Founder Update |
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The Charles: Unique, versatile, classic and yet fashion-forward—a knit made to match every gentleman and gentle everyman. Let's face it: There aren't many shirts that look good on both the halcyon youth and the experienced man in autumn, but The Charles is one of those few to strike a handsome note at any age, making it the perfect keepsake. And with its quality composition, self-fabric collar and make of 100% pure Peruvian Pima Cotton, it makes the perfect heirloom as well.
In a Charles, you'll always feel dressed for the occasion. In the club or on the court, out on the town in the middle of the day or wining and dining with the lady of your choice, The Charles suits your style needs and then some. Don't miss out on one of our best-kept secrets—check out The Charles in various sizes and colors.
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1. Pristine
Polos: Our gentlemen’s wear features crisp, striking combinations of colors—without a conspicuous brand logo.
2. Classic
Cuts: Four distinguished styles, each fitting for the occasion.
   
3. Premium
Cotton: REDD uses only the best product for its knits—namely, long-fiber Peruvian Pima cotton.
4. Free
Exchanges: Customers can exchange any product for one of equivalent price, without charge—we’ll even cover your shipping costs.
5. Free
Gift-wrapping: Now that you’ve found the perfect present
for the gentleman in your life, let REDD do the legwork for you and wrap it up
in advance.
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Make no mistake—we at REDD have just as much interest in the practical, day-to-day exigencies of contemporary life as we do for the legendary deeds of our benefactor, Robert Redd. And you don't need us to tell you that the clothes make the man, and in a sticky situation, the make of a man makes all the difference.
Let's say, for example, you're taking your lady out for a night on the town. Cocktails, dinner rolls, filet mignon...you know the drill. Afterwards, you take her to the theatre or cabaret. You're standing together in the ticket line, and as she takes her hand off your elbow to reach for her lipstick, a clueless cad swoops in to chat her up, apparently oblivious to the fact that she's spoken for.
Pop quiz, gentleman: What do you do?
A.) Flex your muscles menacingly—the Murdoch you're wearing shows them off nicely.
B.) Lean in and kiss your date—she may be surprised, but how could she turn down a man in a Doering?
C.) Coldly flash the guy your business card, or better yet, decapitate him with it—you look that sharp. Try not to get any blood on the Robert you're wearing.
D.) Laugh it off. Pose a friendly inquiry: "Excuse me, sir, but where did you find that dashing Nickelback T-shirt?" (He got it at Target, but don't let on that you know that.) Tell him he would look good in a Charles—you know, like the one you're wearing.
E.) Cross your arms and say "Hey bro, the lady isn't interested, you hear?" Oops—you forgot to wear REDD tonight.
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