|
|
|

|
Robert Redd, LLC has come a long way since our early days.
I first conceived of Robert Redd®, the Concept, Brand and Products offering while renting a summer cottage in the dead of winter in Newport, Rhode Island; about four months after 9-11. At that time I was selling software/global partnerships and working for a company that sold a platform that didn’t work so well.
In the preceding years, I had co-founded an educational software company and I just knew that I wanted to do something else (again). I had already created Earlyman, my consulting firm that specialized in branding and marketing, but it was very important to me to create a business out of something tangible.
Initially, I wasn’t sure what that idea would be, but I knew I wanted to stop focusing on revenue models that were based solely on advertising and sponsorships. Additionally, I recognized that if I really wanted to do well financially, I would have to sell something of quality that worked and worked well. Hence the desire to find the finest materials on the planet!
Most importantly, I decided that then and there if I were to use the finest materials, I would also have to come up with a compelling story for this product, whatever it would be. Everyone knows that a good story is the oldest form of entertainment on the planet. So I set out to couple the two in the most memorable way.
The Legend of Robert Redd™ was naturally the most effective delivery mechanism for future products that I would create and sell. Once the foundation for the Robert Redd brand was established I set out to compliment it with ideal products.
Naturally, I contemplated all kinds of tangible products. From electronics, to building materials, to writing, international shipping, to apparel…I am a clotheshorse and it seemed like a good idea at the time, so I investigated apparel more deeply.
I would learn that one of the finest and most superior quality materials available for producing apparel was Peruvian Pima Cotton. Coupling that material with my unique idea for branding, marketing, packaging and positioning would produce a unique product, but what product?
I started with gentlemen’s knit shirts: The Charles and The Murdoch. I knew if I could produce the first styles and successfully brand it with the Robert Redd name, I would have a winner.
And we do!
Thanks to our wonderful customers, partners, employees and supporters Robert Redd’s legend continues to grow!
In the next post I will shed some light on how the Legend of Robert Redd comes to life and how the story unfolds. Until then, we hope that you will follow us and share your thoughts with us as we trudge the road to happy destiny. Please enjoy, as we share our experience, strength and hope with you!
Here’s to you with future adventures in mind . . .
RRM
Robert R. Matheson
Founder and CEO |
|
|


|
|
|


|
|
|
|
|
Tags: Robert, Robert Redd, Robert Matheson, REDD, Murdoch, Charles, Legend, Software, Advertising, Marketing, Sales |
|
Categories: The Legend of Robert Redd, Styles, Fits, Of Interest, Founder Update |
|
|
|
Subscribe:
Email  |
RSS
|
|
|
|
There are two well known Bloody Marys that are often the point of good conversation. One is a combination of clear spirits and the finest of flavors, starting with tomato base, the other Mary I, Queen of England and Ireland. There are several other Bloody Marys, including one having to do with a spirit and a mirror, but we will leave these alternatives for other discussions. Today we pay homage to the drink we often sip on a sunny Sunday afternoon, whilst having brunch.

First, let us take in a brief history lesson. What is the origin of the term Bloody Mary? Like most good things in life, its origins are a bit cloudy. When narrowing down the search, two people prominently appear. The suspects in question for creating such a fine concoction include Fernand Petiot in 1921, at New York Bar, a frequent hang out of one Ernest Hemingway, and George Jessel in 1939. Interestingly, Petiot, in an interview printed in the July 1964 edition of The New Yorker more or less gives credit to the name and drink to Jessel, but claims he brings the drink into what we now know it to be:
“I initiated the Bloody Mary of today,” he told The New Yorker. “Jessel said he created it, but it was really nothing but vodka and tomato juice when I took it over. I cover the bottom of the shaker four large dashes of salt, two dashes of black pepper, two dashes of cayenne pepper, and a layer of Worcestershire sauce; I then add a dash of lemon juice and some cracked ice, put in two ounces of vodka and two ounces of thick tomato juice, shake, strain, and pour. We serve a hundred to a hundred and fifty Bloody Marys a day here in the King Cole Room and in the other restaurants and the banquet rooms.”
This is specifically suspect given the fact that Petiot is credited with it elsewhere almost 20 years earlier than Jessel.
The muddiness of the origins of the drink history aside, the name Bloody Mary itself, is twice as confusing. Is it named after:
- Mary I?
- The lady spirit that can be summoned from a mirror?
- An ex-lover of one of the “creators”?
- A famed movie star of the day?
- A waitress named Mary at the Bucket of Blood bar in Chicago?
- Or possibly a jab at Soviet Russian iconography of Saint Mary when tomato juice was added to vodka for President Nixon during Soviet dignitary’s visits?
As long as the name and the mix make for an appetizing discussion over a delicious libation, do any of the historic details make a difference?
On to what really matters – making a quality Bloody Mary.
At Robert Redd we like our Bloodys a bit on the spicy side. To acquire this, we prefer our Bloody REDDTM Mix. Best served in four (4) parts, with one (1) part of our favorite Vodka, and one (1) part love, over ice, stirred and with a squeeze of lime, garnished with a celery stalk.

If you don’t happen to have a bottle of Bloody REDDTM we can suggest a few sub-par alternatives to our Bloody REDDTM that can hopefully whet your appetite. If you would like a bottle of Bloody REDDTM, drop us a line and we will make the effort to get you one before your next Sunday Brunch!
Again, we aren’t to be responsible for the lack of taste with any of these alternatives, but we love to support your efforts in getting housed!
| Basic Bloody |
NY School of Bartending Bloody |
Arthur's Bloody Mary |
- 3 Parts Vodka
- 6 Parts Tomato Juice
- 1 Part Lemon Juice
|
- 1 oz. to 1½ oz. (30-45 ml) vodka
- Crushed Ice
- Fill glass with tomato juice
- 1 dash celery salt
- 1 dash ground black pepper
- 1 dash Tabasco sauce
- 2-4 dashes Worcestershire sauce
- 1/8 tsp. horseradish (pure, never creamed)
- Dash of lemon or lime juice
|
- 1 1/4 oz. vodka
- Dash of lemon juic
- Dash of lime juice
- Dash of Worcestershire
- Dash of Tabasco sauces
- Dash of horseradish
- Pepper and Salt
- Dash of granulated onion
- Dash of garlic powder or fresh
- Tomato juice to fill
|
|
Directions: Shake or stir ingredients in appropriate glass ware.
|
|
Common Garnishes: Celery Stalk, Lemon Wedge, Lime Wedge, Skewer of Olives, Carrots, Mushrooms,
Hot Peppers, Shrimp, Pickled Vegetables/Beans
|
|
|
|
Tags: Tomato, REDD, Bloody Mary, Mary, Bloody, Robert Redd, Robert, Drink, Recipe, History, Legend |
|
Categories: Styles, Fits, Of Interest, Food |
|
|
|
Subscribe:
Email  |
RSS
|
|
|
|
|
Robert Redd Customer Survey
Robert Redd values the opinion of each of our customers.
Considering this, please take a few minutes and complete our latest Customer Survey, and in appreciation you will receive a $50 Gift Certificate.*
|
|

|

|
Thank you for your time and consideration,
Robert Redd
*Completed survey must contain answered questions of First Name, Last Name, and E-mail address in order to receive $50 Gift Certificate (sent by e-mail).
|
|
|
|
|
|
|
Subscribe:
Email  |
RSS
|
|
Robert Redd History
By REDD
10/27/2009 10:41:00 AM
|
|
|
Our hero, “Redd”, as he was affectionately known, is rumored to have gone in search of adventure. Through the recently
uncovered memoirs it is revealed that Redd may, in fact, have
encountered many a fine adventure (and many a fine lady, it would
appear) in China, India, Egypt, England, France and across the roaring
high seas in South America to name a few locations. Without divulging
too many details, for the study of these materials has only just begun,
and admittedly the dates seem a bit…shifty, it might also be said that
Redd found inspiration with the most notorious French Madams of Europe.
There are other perspectives to be considered as well. From Lady Redd
his immortal beloved, to Wasser his trusty Valet, to Christine his loyal housemaid. They are all
represented in these manuscripts and therein lies the challenge to
determine the Legend of Robert Redd™.
Embodying his family motto to “Extend Love, ‘Tis what you truly are”, Redd's life weaves through time, traveling to far-away places and mingles with some of history's most
fascinating figures, including writers, artists, politicians,
scientists, and corporate titans. The Legend of Robert Redd™ grows
with each new adventure.
Robert Redd, LLC endeavors to preserve the spectacular history of one Robert Redd by continuing the pursuit of perfection in a brand worthy of his name and adventures. Infused with the notion of gallant moments and sunny days, REDD products are sure to inspire the charismatic adventurer in you.
|
|
|
|
|
|
Subscribe:
Email  |
RSS
|
|
|